Podcast Episode:
Episode #17: Tzeporah Berman, Victoria’s Secret Catalog Campaign

This podcast focuses on the global impact of the Victoria’s Secret Catalog Campaign.

Tzeporah Berman talks in separate interviews about the strategies for two seminal campaigns that focused on protecting old growth forests in Canada: The Victoria’s Secret Catalog Campaign and the Great Bear Rainforest Campaign.

Victoria’s Secret was creating a million catalogs a day primarily from old growth forests in Canada. The campaign resulted in the first sustainable procurement policy from a catalog company and created leverage for a large corporate and government moratorium and solutions project on logging in endangered species habitat. The link above is for the audio recording. Below is the video of Michael’s interview with Tzeporah Berman on the Victoria’s Secret Catalog Campaign.