Podcast Episode:
Episode #22: Vojtech Sedlak, Theory and Practice of Digital Campaigning

Reining in the Bulls with Michael Marx

Episode #22: Vojtech Sedlak, Theory and Practice of Digital Campaigning

Play Episode Pause Episode

1x

00:00 / 00:50:21

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="11kTvLSBJJ"><a href="https://corpcampaignscenter.org/podcast/episode-22-vojtech-sedlak-theory-and-practice-of-digital-campaigning/">Episode #22: Vojtech Sedlak, Theory and Practice of Digital Campaigning</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://corpcampaignscenter.org/podcast/episode-22-vojtech-sedlak-theory-and-practice-of-digital-campaigning/embed/#?secret=11kTvLSBJJ" width="500" height="350" title="&#8220;Episode #22: Vojtech Sedlak, Theory and Practice of Digital Campaigning&#8221; &#8212; Corporate Campaign Resource Center" data-secret="11kTvLSBJJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://corpcampaignscenter.org/wp-includes/js/wp-embed.min.js </script>

This podcast explores the evolution of the digital track of corporate campaigns which began with online petition gathering and now is much more targeted on influencing particular audiences. Vojtech Sedlak discusses the ladder of engagement his organization follows. It might begin with collecting signatures on a petition but escalates to writing letters and other actions. The link above is for the audio recording. Below is the video of Michael’s interview with Vojtech Sedlak.