JD Schlough is the President and CEO of Well & Lighthouse, a strategic digital communications firm that facilitates digital communication strategy development. In this Reigning in the Bulls episode, JD describes how the digital marketing strategy has evolved over time from earned media to using platforms like TikTok, SnapChat, and other networks to achieve multi-channel, integrated broadcasting of content. He discusses the change from top down communication tactics to more distributed bottom up communication tactics. He also discussed the key factors that determine the media strategy and provides examples of digital campaigns that were particularly effective and why.
Interviewee:
JD Schlough
Podcast Title:
President and CEO, Well & Lighthouse
Podcast Campaign:
Digital Communication Strategy Development