Who We Are
The Corporate Campaign Resource Center was developed by the strategic advisers to environmental campaigns at Corporate Ethics International with the assistance of many non-profit advocacy organizations.
Founded by seasoned corporate campaigner Michael Marx, Corporate Ethics International established the Business Ethics Network to facilitate collaboration between corporate campaigners, organized the Big Box Campaign against Walmart that resulted in major changes in its environmental practices, and coordinated the international Tar Sands Campaign. During the course of its campaigns, Corporate Ethics International has managed pooled funds by charitable foundations to address climate change by supporting corporate campaigns to accelerate the transition away from our dependence on oil.
With the Corporate Campaign Resource Center, Michael and his team share with you the consolidated intelligence and experience of running successful corporate campaigns over three decades.
About Corporate Campaigning
Corporate campaigns have played a key role in the emergence of the Corporate Social Responsibility (CSR) movement and remain one of its most critical forces.
Campaigns targeting companies like General Motors, Nestlé, Nike, Mitsubishi Corporation, and The Home Depot provide clear evidence that when civil society threatens well-known brands, companies will respond by changing their practices or the practices of their less well-branded suppliers.
Over the past 50 years scores of corporate campaigns have been responsible for driving remarkable progress in corporate accountability, some resulting in new government regulations and policy.
Corporate Campaign Resource Center’s Seminal Campaigns take you on a journey to the heart of campaigns targeting the banking, insurance, fossil fuels, timber, retail, and other industries to protect our rainforests, climate, and health.
Influential Corporate Campaigns
The Nestlé Boycott
Stopped the sale of baby formula killing hundreds of thousands of infants in poorer countries worldwide.
The Nike Sweatshop Campaign
Improved working conditions in Asian apparel and sports equipment supplier companies.
Estée Lauder, Revlon, L’Oréal, and Johnson & Johnson Cosmetics Campaigns
Eliminated toxic chemicals from the companies’ cosmetic and skin-care products.
The Mitsubishi Boycott
Raised public awareness, reduced destruction of tropical and temperate rainforests, and promoted independent certification of boreal forest operations.
The Home Depot, Lowe’s, Kaufman and Broad, Pulte Homes Campaigns
Reduced destruction of endangered temperate rainforests and increased use of sustainable alternatives.
Victoria’s Secret, Staples, Office Depot, Williams Sonoma Campaigns
Increased the use of recycled fibers for paper and reduced demand for logging in endangered boreal forests.
Dell, Apple, Hewlett Packard Computer Campaigns
Forced computer recycling, the right to repair these brands’ computers and to recover their toxic rare earth metals.
Marlboro, Lucky Strikes, Camel Smoking Campaign
Reduced cigarette advertising, smoking, and millions of related cancer deaths.
Star-Kist, Bumblebee, Chicken of the Sea Campaign
Produced dolphin-safe tuna fishing practices and saved millions of dolphins worldwide.
McDonald’s, Burger King, Wendy’s
Increased recycled packaging, improved humane treatment of animals, and introduced vegetarian options to reduce meat consumption.
Tiffany’s, Zales, Cartier, and Other Jewelry Company Campaigns
Established environmental and human rights standards for mining precious metals and stones.
General Mills, Kellogg’s, Cargill, PepsiCo and Wilmar Palm Oil Campaigns
Established standards for palm oil suppliers that reduced deforestation of tropical rainforests in the Amazon and Southeast Asia.
Safeway, Whole Foods, Trader Joe’s GMO Campaign
Agreed to restrictions on the sale of genetically modified foods (GMOs).
Walmart Campaigns
Increased the company’s use of organics, recyclable packaging, energy-efficient freight transport, renewable energy, and livable wages.
Citigroup, Morgan-Chase, Bank of America Campaigns
Reduced funding of rainforest-destroying commercial enterprises and fossil fuel production, transport, and processing infrastructure projects.
Axis, Allianz, Zurich, Munich Re: and Dozens of Other Insurance Company Campaigns
Stopped insuring new fossil fuel infrastructure projects that contribute to climate change.
Uber-Lyft Campaign
Made a commitment to 100% zero emission fleets in major U.S. and E.U. cities by 2030 and worldwide by 2040.
Facebook, Instagram, Apple, Google, and X campaigns
Reduced financial support of advertisers for and allowance of influencers consistently engaged in misleading posting and advertising.