Well & Lighthouse is a digital communication strategy consultant, primarily involved in issue related political and corporate campaigns. They facilitate digital communication strategy development, produce digital ads, determine how best to reach target audiences, and purchase ad placements on various social and traditional media platforms. In this Reining in the Bulls interview, Well & Lighthouse founder and CEO, JD Schlough, describes how the digital marketing strategy has evolved over time from earned media to using platforms like TikTok, SnapChat, and other networks to achieve multi-channel, integrated broadcasting of content.