Moveon.org provides a concise set of instructions for organizing a successful news conference that is NOT virtual, but rather in a physical location.
Moveon.org provides a concise set of instructions for organizing a successful news conference that is NOT virtual, but rather in a physical location.
In this podcast, Electica’s Jim Arkedis shares his insights on online corporate campaign strategy and tactics, from social media to ads on YouTube and streaming services, and how they have evolved over the last 20 years. Electica is a digital advertising technology company, spanning the US, UK, EU, and other countries around the world.
This is an example of what NOT to do because it defiles a national heritage site of which people are proud and as a result generates anger against the activists.
Throwing soup at the Mona Lisa painting. This is an example of what NOT to do. There are certain actions that will get attention, but because they defile a historic and culturally sacred item, they generate immediate anger in the public that distracts from the purpose of the protest.
This is an example of a Greenpeace demonstration at a Nestle shareholder meeting where the group members dressed as orangutans and protested outside the meeting. The creativity they employed is often critical for attractive media attention.
This is a news report on Greenpeace that looks at three of its high visibility direct actions in Washington D.C., Houston, and Portland, Oregon. This is an example of how media could be supplied additional b-roll from other demonstrations to link their story to others and provide even more coverage for the campaign.
This is an example of how the press covers high visibility direct actions by groups like Greenpeace. It was a banner hanging protest against Procter and Gamble for using palm oil from suppliers who destroy rainforests to create palm oil plantations.
This is a detailed online free media management training manual that provides step-by-step instructions on the process for developing a communications strategy, as well as advice and tools for engaging media to gain coverage for your campaign.
The Electronic Frontier Foundation’s Media Tips for Activist Groups is a very practical and condensed introduction to preparing for and managing the media when engaging in direct actions.