/
RSS Feed
This podcast focuses on the global impact of the Victoria’s Secret Catalog Campaign.
Tzeporah Berman talks in separate interviews about the strategies for two seminal campaigns that focused on protecting old growth forests in Canada: The Victoria’s Secret Catalog Campaign and the Great Bear Rainforest Campaign.
Victoria’s Secret was creating a million catalogs a day primarily from old growth forests in Canada. The campaign resulted in the first sustainable procurement policy from a catalog company and created leverage for a large corporate and government moratorium and solutions project on logging in endangered species habitat.
Interviewee:
Tzeporah Berman
Podcast Title:
Campaign Director, Stand.earth
Podcast Campaign:
Victoria Secret Catalog Campaign