This podcast focuses on the paper industry which is among the largest drivers of forest destruction.
Large scale clearcutting and the conversion of natural forests to plantations for paper production devastates watersheds and biodiversity. The International Paper campaign was a 13 year effort targeting the largest U.S. corporate paper consumers and producers, such as Staples, Office Depot and International Paper, to increase protection for diverse forests in the Southern US and Canada.
This campaign’s diverse strategy, told to us by Danna Smith, included partnerships with other NGOs and stakeholders, grassroots organizing and protests in front of stores, strategic ads and communications to generate media coverage, shareholder and insider tracks, and tenacity at the negotiations table. It is considered one of the seminal corporate campaigns of the last 30 years.
Interviewee:
Danna Smith
Podcast Title:
Executive Director, Dogwood Alliance
Podcast Campaign:
The International Paper Campaign