Podcast Episode:
Episode #22: Vojtech Sedlak, Theory and Practice of Digital Campaigning

Reining in the Bulls with Michael Marx

Episode #22: Vojtech Sedlak, Theory and Practice of Digital Campaigning

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This podcast explores the evolution of the digital track of corporate campaigns which began with online petition gathering and now is much more targeted on influencing particular audiences. Vojtech Sedlak discusses the ladder of engagement his organization follows. It might begin with collecting signatures on a petition but escalates to writing letters and other actions.