Research plays a vital role in corporate campaigns. In this Reining in the Bulls podcast episode, Michael interviews Phil Mattera of Good Jobs First, who provides background on how research evolved from focusing on the company in general to focusing on CEOs and the Boards of Directors, and the companies that “interlock” with the target company. Phil relays the importance of companies’ institutional relationships with shareholders, creditors, insurers, retail distributors, and provides guidance on how to identify these connections through various sources such as the Annual 10-K and various organizations that track these connections. He also discusses the non-profit and political relationships that CEOs will have and how to identify and utilize them in a campaign. He has developed the Dirt Diggers Digest which is a comprehensive list with links to various research sources on different aspects of companies and their executives.
Interviewee:
Phil Mattera
Podcast Title:
Good Jobs First