This podcast takes an inside look at the Challenging Big Tobacco Campaign which began in 1993 and targeted Philip Morris, RJR Nabisco and British American Tobacco.
Tobacco addiction, disease and death is a preventable global epidemic that kills millions of people each year.
Kathy Mulvey explains: “This campaign challenged tobacco transnationals to stop addicting new customers around the world and stop interfering in public policy. The campaign helped stop abusive tobacco marketing and promotional tactics, forced the tobacco industry to pay billions of dollars in health care costs, and contributed to the development and swift adoption of the first global health and corporate accountability treaty.”
Interviewee:
Kathy Mulvey
Podcast Title:
Former Campaign Director, Corporate Accountability International
Podcast Campaign:
The U.S. and International Tobacco Campaign