Resources
The Corporate Campaign Resource Center’s Resource Hub compiles resources to help you navigate a corporate campaign.
Corporate Campaign Stages guide you through campaign stages from planning to launch, escalation, and negotiation.
Corporate Campaign Tracks provide corporate campaigning tools including shareholders, media, field, and digital.
Corporate Campaign Advisors include recommendations for well-regarded consultants and organizations.
Campaign Podcast
Learn from some of the world’s most influential campaigners and the campaigns that have changed the world in our podcast ‘Reining in the Bulls with Michael Marx’.
Consume the content your way: listen to the podcasts, read the transcripts, and learn from the pros.
Corporate Campaign Stages
Corporate Campaign Stages guide you through campaign stages from planning to launch, escalation, and negotiation.
1. Introduction to the Campaign Process
Introduction to the different stages of a campaign process, the starting point for a compelling corporate campaign.
2. How to Research Target Companies
Best sources and how to access them for researching and learning about possible corporate campaign targets.
3. How to Organize Your NGO Allies
Guidance on building and managing NGO ally organizations through alliances, coalitions, and networks.
4. How to Power Map the Strategy
Steps involved in “power mapping” a campaign strategy with examples from compelling corporate campaigns.
5. How to Design a Comms Strategy
Telling a powerful story and how to use polling and focus groups to motivate activists and get companies to comply.
6. How to Announce the Campaign
How to inform the target company of an impending campaign and how to launch it to maximize media exposure and support.
7. How to Create Effective Digital Campaigns
How to design a digital campaign maximizing public exposure and engagement, with examples of digital appeals and ads.
8. How to Manage Direct Field Action
Guidance on how to prepare the media, fellow activists, and ally organizations to perform different field actions effectively.
9. How to Manage the Media
How to identify favorable media writers, journalists, and influencers, how to educate and enlist them, and retain their interest.
10. How to Engage Company Employees
Resources on engaging corporate employees in a campaign to gain insider information and forge campaign champions.
11. How to Defend Against PR and Legal Action
How to anticipate and counter companies’ PR efforts against a campaign and how to manage and fight against strategic lawsuits.
12. How to Negotiate with Companies
How to handle negotiations to boost credibility, provide strategic insights, and move towards an agreement constructively.
13. How to Institutionalize the Win
Ways to ensure that companies live up to their public commitments and how to foster compliance through government policies.
14. Shareholder Engagement
How to engage shareholders to support resolutions that require corporations to adopt policies that will make them more environmentally or socially responsible.
Corporate Campaign Tracks
Corporate Campaign Tracks provide corporate campaigning tools including shareholders, media, field, and digital.
Introduction to Corporate Campaign Tracks
Overview of the various tracks that compelling corporate campaigns can utilize including field, digital, shareholders, etc.
The Digital Actions Track
How to use the digital track effectively in a corporate campaign including options to consider and campaign examples.
The Field Actions Track
How to organize and conduct field direct actions, with examples used by activists in effective corporate campaigns.
The Legal Tactics Track
How to utilize legal tactics to support a corporate campaign, with examples of successful legal tactics in campaigns.
The Legislative Track
How to use the legislative or regulatory process to achieve a campaign victory or institutionalize it across the industry.
The Media Track
How to use traditional media to expose problems that corporations are creating and how to campaign to correct them.
The Shareholder Resolutions Track
Shareholder activist organizations and how to forge and leverage shareholder resolutions to support a campaign.
Corporate Campaign Advisors
Corporate Campaign Advisors include recommendations for well-regarded consultants and organizations.
Campaign Stage Advisors
Expert advisors for researching and selecting the target, negotiating, and institutionalizing the victory.
Campaign Track Experts
Expert advisors to support legal & legislative, media & digital, field & shareholder operations.
Consultants & Mentors
People who can help, guide and support you in building, running and completing successful corporate campaigns.