Money is the fuel that drives the engines of corporate campaign organizations. This chapter explores the primary fundraising avenues available to NGOs including members, charitable foundations, and wealthy individual donors. It provides recommendations for how to maximize success with each of these entities. It also provides an introduction to crowdfunding options that individuals and smaller non-profit organizations are starting to use more often to jumpstart their campaigns.
This chapter addresses some of the biggest personal and organizational challenges of corporate campaign work. It is intended to provide campaigners and NGOs with a realistic preview of what will be required of them to be successful, and what the rewards of overcoming those challenges will be when they are successful in their campaigns.
Historically, corporate campaigns have changed the behavior of specific companies and at their best, the behavior of entire industries. But many corporations still endanger the planet, equity in our society, the health of our citizens, and ultimately our democracy. This chapter provides selection criteria and possible priority corporate campaigns for advocacy organizations to consider. The suggested campaigns address issues that are increasingly urgent, interrelated with one another, and have the potential to not only generate broad public support, but to build a more integrated progressive movement in which the public is motivated to actively engage and take to the streets.