JD Schlough is the President and CEO of Well & Lighthouse, a strategic digital communications firm that facilitates digital communication strategy development. In this Reigning in the Bulls episode, JD describes how the digital marketing strategy has evolved over time from earned media to using platforms like TikTok, SnapChat, and other networks to achieve multi-channel, […]
This podcast explores the evolution of the digital track of corporate campaigns which began with online petition gathering and now is much more targeted on influencing particular audiences. Vojtech Sedlak discusses the ladder of engagement his organization follows. It might begin with collecting signatures on a petition but escalates to writing letters and other actions.
In this podcast, Electica’s Jim Arkedis shares his insights on online corporate campaign strategy and tactics, from social media to ads on YouTube and streaming services, and how they have evolved over the last 20 years. Electica is a digital advertising technology company, spanning the US, UK, EU, and other countries around the world.
This is an ad produced for The Heat’s campaign against Apple for failing to detect and report child sexual abuse materials in its iCloud. It was created by artificial intelligence and an excellent example of its potential.
This ad was produced for the UN Climate Summit to educate the public about the range of threats posed by methane use and infrastructure. It was produced by Well & Lighthouse.
This ad was used by the Sierra Club and geo-fenced to target Uber and Lyft corporate headquarters so employees would see it. The ad helped convince the execs of these companies to begin discussions to electrify their fleet by 2030 with the Club. The ad was produced by Well & Lighthouse.
This ad was produced for Greenpeace targeting Nestle for buying palm oil from suppliers who were logging ancient tropical rainforests which are the home of endangered Orangutan. It generated a lot of views because of its clever angle of telling the story.
This ad was produced for Stand.earth calling on British Columbia to protect its old growth rainforests and is very typical of ads that include multiple voices-victims, scientists, celebrities, and activists.