JD Schlough is the President and CEO of Well & Lighthouse, a strategic digital communications firm that facilitates digital communication strategy development. In this Reigning in the Bulls episode, JD describes how the digital marketing strategy has evolved over time from earned media to using platforms like TikTok, SnapChat, and other networks to achieve multi-channel, […]
Stop Cop City video against the Atlanta police training facility and the forest land that will be cleared to accommodate it.
This is an ad by Stand.earth against Carnival Cruise Lines for polluting the ocean and air.
This podcast explores the evolution of the digital track of corporate campaigns which began with online petition gathering and now is much more targeted on influencing particular audiences. Vojtech Sedlak discusses the ladder of engagement his organization follows. It might begin with collecting signatures on a petition but escalates to writing letters and other actions.
This interview with Toben Dilworth, Art director of the Rainforest Action Network, explores the power of using art, images and video in campaigns. Toben shares examples and lessons learned through the use of images in corporate campaigns.
In this podcast, Electica’s Jim Arkedis shares his insights on online corporate campaign strategy and tactics, from social media to ads on YouTube and streaming services, and how they have evolved over the last 20 years. Electica is a digital advertising technology company, spanning the US, UK, EU, and other countries around the world.
This is an ad produced for The Heat’s campaign against Apple for failing to detect and report child sexual abuse materials in its iCloud. It was created by artificial intelligence and an excellent example of its potential.